Released on July 11, 2025, SWAG (and its quick follow-up SWAG II) marks Justin Bieber's seventh studio album and a radical shift into Alternative R&B and lo-fi bedroom pop. Departing from the high-gloss production of his earlier work, the album is a raw, experimental reflection on his life as a new father to his son, Jack Blues, and his marriage to Hailey Bieber.
Produced alongside indie heavyweights like Dijon and Mk.gee, the project trades massive pop hooks for intimate, atmospheric sounds, highlighted by standout tracks like the synth-heavy "ALL I CAN TAKE" and the romantic, guitar-led single "DAISIES."